Seleon Case Study: Closing A Six Figure Contract In Two Months

Executive Summary

Seleon GmbH, a well-established service partner in the medical technology industry, partnered with PUNKU.AI to enhance their sales prospecting process for their consulting services. By implementing PUNKU.AI's AI-powered SDR solution for cold email outreach, Seleon successfully secured a six-figure consulting contract within just two months of initial contact. Additionally, the company experienced a significant increase in qualified booth visits at the MedTec Live 2024 fair, with their schedule booked out weeks in advance.

Client Background

Seleon GmbH has been operating for over 26 years in Central Europe as a trusted service partner in the medical technology industry. The company provides comprehensive services across three main areas:

Seleon's development services transform innovative ideas into market-ready medical technology products. Their end-to-end approach covers system development, software and firmware design, electronics, mechanics/mechatronics, documentation, testing, and project management.

In the consulting domain, Seleon's team of experienced engineers, physicians, and quality management experts provides specialized guidance in regulatory affairs, clinical research, quality management, digitalization, and startup advisory.

Complementing these services, Seleon excels in the production of specialized medical devices, offering supply chain management, custom manufacturing solutions, and rigorous quality control to meet industry standards.

Headquartered in Heilbronn, Germany, Seleon GmbH has completed over 1,000 successful projects and holds numerous patents. They serve both national and international clients in creating active and non-active medical products, in-vitro diagnostics, and combination products.

Challenge

Seleon's consulting division, led by Sales Director Fabiola Hartung-Linz, faced the challenge of generating more consulting revenue through new client acquisition. In the highly specialized medical technology sector, identifying and engaging the right prospects that matched their ideal customer profile (ICP) proved difficult using conventional methods.

With the upcoming MedTec Live 2024 fair representing a significant business opportunity, Seleon needed a way to efficiently identify potential clients and secure pre-booked meetings to maximize their presence at the event.

Solution

Seleon partnered with PUNKU.AI to implement a targeted outreach strategy using PUNKU.AI's AI-powered SDR solution. The implementation involved AI-driven prospect identification to find companies and decision-makers that precisely matched Seleon's ideal customer profile.

PUNKU.AI deployed a personalized cold email campaign with professionally designed messages enhanced by AI-based personalization to ensure relevance and engagement. The strategy focused on converting prospects into scheduled meetings with Fabiola Hartung-Linz at Seleon's booth during the MedTec Live 2024 fair.

A critical aspect of the solution was technical infrastructure optimization, as PUNKU.AI ensured proper email deliverability to maximize inbox placement rates and avoid spam filters.

Results

The implementation of PUNKU.AI's solution yielded impressive results for Seleon within a remarkably short timeframe. Seleon began seeing tangible outcomes within just three weeks of implementation.

The improved targeting and outreach process led to conversion rates significantly higher than their previous efforts. Perhaps most impressively, Seleon's booth at MedTec Live 2024 was fully booked weeks in advance, with higher-than-usual quality visitor traffic. The entire process from initial contact to closing the six-figure deal took only two months.

Key Success Factors

Several aspects of PUNKU.AI's solution proved crucial to Seleon's success. The precision targeting capabilities helped Seleon reach genuinely qualified prospects that matched their ideal customer profile.

Finding the appropriate decision-makers within target companies significantly improved connection rates and meeting quality. The professional messaging enhanced Seleon's brand perception while increasing engagement rates.

Technical delivery optimization ensured messages reliably reached recipients' inboxes rather than spam folders, while AI-powered personalization created relevance that resonated with prospects.

Conclusion

The partnership between Seleon GmbH and PUNKU.AI demonstrates the tangible impact of AI-powered sales development representatives in specialized B2B environments. By combining Seleon's industry expertise with PUNKU.AI's advanced targeting and engagement capabilities, the company not only achieved immediate revenue growth but also established a more efficient pathway for future business development in the medical technology consulting sector.

The rapid three-week turnaround to initial results and the two-month timeline to closing a six-figure deal showcase the efficiency and effectiveness of PUNKU.AI's approach for companies operating in niche B2B markets like medical technology consulting.